TripAdvisor launches agent-specific booking platform

TripAdvisor launches agent-specific booking platform

TripAdvisor’s Viator has announced the launch of a new booking platform created specifically for travel agents, Travel Agent Program (TAP).

The platform allows agents to book directly through Viator, gaining direct access to the company’s range of commissionable tours and attractions. Host agencies and independent agents may register on TAP, with thousands of agents having already created accounts and booked experiences for their clients.

TAP caters to a global travel agent audience, allowing for multiple currencies and monthly reporting for performance analysis. It will also provide a resource centre for agents with tips and content, including agent training, product knowledge development and destination guides to increase industry knowledge and bottom lines.

Agents can join the program without any fees or restrictions to book as an individual, a host agency, or member of host agency and receive direct commission from Viator, without third-party payment distribution.

“While most platforms cater to the end-user or traveller, we’ve designed TAP specifically for travel agents and their businesses. For the first time, agents will have direct access to the world’s largest collection of attractions and tours, and we’re working to make their booking experience seamless,” commented Ben Drew, head of growth, Viator.

“We’ll collect and incorporate feedback from early adopters as we continue to evolve the program and, ultimately, help agents around the world grow their businesses.”

Agents may sign up or learn more here.