The team at Celebrity Cruises has taken an edgy approach in promoting their newest, soon-to-be-launched ship Celebrity Edge.
The Canadian team, alongside a handful of brave travel agents from The Travel Network, took to the CN Tower’s thrilling EdgeWalk attraction recently to honour the upcoming vessel, which is set to launch next year.
"We're really excited about the launch of Celebrity Edge and we wanted to show our excitement and do something equally as thrilling as this ship," Jennifer Barker, national marketing manager, Canada at Celebrity Cruises, told PAX at the base of Toronto’s CN Tower on June 26, the day of the walk.
But Barker opted out of participating in the sky-high attraction that takes thrill-seekers 356 metres (1,168 feet) above the ground to the roof of the CN Tower's 360 restaurant to lean off a ledge just five feet wide with nothing but the air beneath them.
Instead, she elected her colleague, Maxine Gundermann, Celebrity Cruises' market sales manager for Eastern Ontario.
"[The EdgeWalk] has always been on my bucket list," a nervous but excited Gundermann told PAX about an hour before zipping into a red jumpsuit that all EdgeWalk guests must wear. "Now I get to shout Celebrity Cruises from the top of the tallest tower here."
The CN Tower’s EdgeWalk is the world’s highest full circle hands-free walk. It takes groups of six at a time on a walk around the top of the Tower’s main pod, 116 storeys up, while attached to an overhead safety rail via a trolley and harness system.
"I was quite impressed they were gonna do this," Kenneth Brooks, director of market sales, Canada at Celebrity Cruises, told PAX at the event, admitting he was "too chicken" to do the walk himself.
The Celebrity Edge is a new class of ship that will set sail in December 2018.
Calling the new vessel a "game-changer," Brooks pointed to some of the Edge's innovative features, such as its magic carpet – a covered, travelling platform that will be cantilevered off the side of the ship and move between decks.
"It goes up and down the side. It can be used as a special dining venue and used as an embarkation platform. That’s something really different," Brooks told PAX.
The magic carpet on the Celebrity Edge will allow guests to travel from deck to deck on a movable platform.
Celebrity Edge, which was designed completely in 3D, will feature a new class of staterooms called the Infinite Verandas, whereby veranda doors can slide to the side and and make the veranda part of the room, offering guests more space.
Its 950-square foot, two-level Edge Villas are equally impressive, boasting an atrium stairway with terrace views and a three-foot-deep pool.
On decks 4, 5 and 6 of Celebrity Edge, themes of design, destination, and culinary will be amplified as part of the ship’s swanky Eden spaces, which PAX recently explored at a launch event hosted by Celebrity Cruises in Brooklyn’s Botanic Garden.
"This ship, from our perspective, is going to push the envelop in terms of new ship design and consumers are going to look at this and say, 'This is what we expected cruising to be all about,'" Brooks told PAX.
Celebrity Cruises’ participation in the CN Tower EdgeWalk was arranged by The Travel Network, which, coincidentally, is currently re-branding itself as Travel Edge.
"With the new name Travel Edge, and the announcements of Celebrity Cruises next big innovation of Edge Class, it was only fitting to celebrate by doing something as gutsy and Canadian as the CN Tower EdgeWalk," Renata Grant, regional director at Worldview Travel, stated.
How did the Edge-Walkers do? See our photo gallery and exclusive video below to find out!
For more on Celebrity Edge, go to celebritycruises.com/edge/