Merit Travel has announced the acquisition of Vancouver-based CruiseExperts Travel, a purchase which is intended to grow and strengthen its team while also broadening reach and market exposure. Both CruiseExperts Travel and Merit Travel belong to the same travel consortium, Signature Travel Network.
“We’re very excited to have the team at CruiseExperts Travel join the Merit family,” said Jason Merrithew, president, Merit Travel. “Our business aligns really well, with both teams sharing a passion for cruise vacations and a relentless client-focused approach. We’re confident our teams will integrate seamlessly.”
“Merit Travel has the skillset and resources to continue to grow in the cruise market,” commented Denis Lim, co-owner of CruiseExperts Travel. “Their strategy of focusing on developing travel specialists will ensure our current and future cruise clients are in good hands.”
Merit Travel, which continues to emphasize the importance of using an experienced travel expert to help ensure an outstanding vacation experience, aims for rapid growth in the cruise vacation space with the purchase.
“In the always competitive and growing cruise market, we anticipate increased ability to capitalize on superior buying power with the goal of providing our clients with some of the most competitive cruise vacation options on the market today,” added Merrithew.